Glow plans, casts, and runs influencer and UGC campaigns for D2C beauty, skincare, haircare, and lifestyle brands across India.
Brands we've worked with
Every campaign is built around a business outcome: cheaper acquisition, stronger ad creative, or a launch that lands.
Studio creative was getting expensive. We cast creators who matched the buyer, wrote scripts around real routines, and handed the brand a library of hook-first UGC to run as ads.
Creator content from recent Glow campaigns. Tap to play with sound.
A large dispatch programme: creator vetting with our scorecard, dispatch lists, script approvals before filming, and one clean line of communication back to the brand team.
Creator applications, selection, product tracking and posting deadlines run end to end, so the brand team only had to review content and watch it go live.
Real content from creators in our network. Tap a reel to play with sound.
Deliverables-based, no affiliate games. You know exactly what you're getting, when, and from whom.
Micro to macro creators across beauty, skincare and lifestyle, cast to your buyer and briefed to sell, not just show.
Hook-first video for your ads and your feed, shot by creators who look and sound like your customers.
Product-for-content programmes run cleanly: selection, dispatch, follow-ups and deliverable tracking.
Creator whitelisting and UGC-as-ads, so your best creator content reaches far beyond their followers.
A 30,000+ pan-India network across eight Indian languages, with every shortlist screened for audience fit, engagement quality and reliability.
Views, engagement, CPC, ROAS and what to do next. Clear enough to send to your founder or CFO.
Regional-language creators convert better than English-only feeds in most Indian beauty categories. We cast for the language your customer actually scrolls in.
Hyper-local audiences and the highest engagement rates. Ideal for seeding, honest reviews and authentic UGC at volume.
Niche credibility with real reach. Where most of our beauty campaigns live, and where creator content feeds paid ads best.
Big audiences for category-level awareness, paired with paid amplification so the moment doesn't fade after the post.
We work in Indian D2C beauty every day, so we already know the playbooks, creators and audiences of the brands your customers compare you with.
Listed for category context only. These brands are not Glow clients or partners, and no campaign results are implied.
Built from running campaigns for brands who had been burned before: too many creators, no approvals, no idea what worked.
Goal, product, audience, budget and what "worked" looks like for you.
Creators scored on fit, engagement quality and reliability. You pick.
Every script gets your sign-off before anything is filmed.
Products out, creators briefed, deadlines tracked by us.
Every edit comes to you before it goes live. Ask for changes and the creator re-cuts it; nothing is posted until you approve.
Approved content goes live; the best of it gets pushed with paid.
Numbers, learnings and the plan for the next round.
Two checkpoints that remove re-shoots, off-brand content and awkward conversations. Nothing reaches your customers that you haven't signed off.
Monthly retainers with a three-month minimum, because creator marketing compounds. One-off campaigns and barter programmes are scoped separately.
For brands running their first structured creator campaigns.
For brands with proof and budget who want creator content feeding paid.
For category leaders and launches that need constant creator output.
Pricing is shared after a short discovery call, so the proposal matches your goals, category and budget.
We work closest with brand and growth teams who care about how their product is talked about, not just how many times.
Glow took our creator briefs seriously. Scripts came to us for approval before a single video was shot, which meant zero re-dos and content that actually sounded like our brand.
Managing a dispatch this size across dozens of creators would have swallowed our team. Glow handled vetting, dispatch, follow-ups and reporting; we just reviewed content.
Fast shortlists, transparent creator data, and honest recommendations on who not to work with. Refreshing after a few agencies that said yes to everything.
Glow is the influencer and UGC marketing arm of Content Mitra, a team built around creator relationships and content that sells. We run it as a focused agency for one kind of client: beauty, skincare, haircare and lifestyle brands that sell direct to consumers in India.
We're small enough that you'll always speak to the people running your campaign, and organised enough that you'll never chase a creator, a script or a report yourself.
Led by Mahima Agrawal, CMO, and the founding team at Content Mitra.
Book a callShare a few details and we'll reply within one working day with a short proposal: suggested creators, deliverables and a timeline.