Content Mitra runs specialist influencer marketing agencies for the categories that need them most: Glow for D2C beauty and lifestyle, Fin for fintech. One 30,000+ creator network across eight Indian languages, and the same rule everywhere: nothing is filmed or posted until you approve it.
Influencer and UGC campaigns for D2C beauty brands.
Compliance-first creator campaigns for fintech brands.
Same network, same approvals, a new category.
Beauty buyers and broking-app users don't scroll the same feeds or trust the same faces. So we don't run one generic agency. Each venture has its own team, playbooks and category rules, on top of a shared network and ops stack.
Skincare, haircare, makeup and lifestyle brands that sell direct to consumers in India. Campaigns built around a business outcome: cheaper acquisition, stronger ad creative, launches that land.
Payments, broking, lending, insurance, wealth and crypto brands that need creator marketing to work and to stay inside SEBI, RBI, IRDAI and ASCI rules.
We open a new venture when a category has enough brands asking the same question: "who actually understands our buyers and our rules?" Food & beverage, travel, edtech and consumer health are all on the shortlist.
Studio creative was getting expensive. We cast creators who matched the buyer, wrote scripts around real routines and handed the brand a library of hook-first UGC to run as ads.
Creator vetting with our scorecard, dispatch lists, script approvals before filming and one clean line of communication back to the brand team.
Creator applications, selection, product tracking and posting deadlines handled, so the brand team only had to review content and watch it go live.
ClaycoSoulflowerWishCareMARS Cosmetics
You know exactly what you're getting, when, and from whom. No commission structures that reward volume over fit.
Scripts come to you before a single take. Final edits come to you before anything goes live. Two checkpoints, zero surprises.
Regional-language creators outperform English-only feeds in most Indian categories. We cast for the language your customer actually scrolls in.
Views, engagement, CPC, ROAS and what to do next. Clear enough to send to your founder, CFO or compliance head unedited.
Why a group and not one agency? Because the creator who sells a serum and the creator who explains a SIP are different people, briefed differently, judged by different rules. Specialist teams get that right; a generalist agency guesses.
Content Mitra (Chronicle Content Mitra Pvt Ltd) is an influencer and UGC marketing company serving brands across India. We run it as a group of focused agencies, each owning one category deeply, sharing a pan-India creator network, an operations stack and a single standard for approvals and reporting.
We're a team of ten. Small enough that you'll always speak to the people running your campaign, organised enough that you'll never chase a creator, a script or a report yourself.
Influencer and UGC marketing for D2C beauty, skincare, haircare and lifestyle brands.
Compliance-first creator marketing for payments, broking, lending, insurance and wealth brands.
A third specialist agency, chosen by where brands are asking for us.
Tell us the brand and the goal. Within one working day you'll hear from the Glow or Fin team with suggested creators, deliverables and a timeline.
Share a few details and the right venture team will reply within one working day with a short proposal.